Our Leadership
Leadership at East End is focused on advancing a clear vision driven by accountability, transparency, and community partnership. Our goal is to empower staff, partners, and residents to work collectively toward lasting impact and opportunity for all.
Our Leadership

Nichole Smith
Regional Vice President

Cole Schneider
Director of Operations

Heather Cox
Administrative Assistant

Karen Via
Director of Health and Wellbeing

Ellen Mays
Director Education and Youth Services

Gretchen Schneider
Director of Workforce and Training Services